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Socially Speaking Blog Logo

#SociallySpeaking Training Course Dates Set for May & June

LINK TO SHARE:  http://goo.gl/MoXXD


EFFECTIVE MARKETING FOR SOCIAL MEDIA

www.speaksocial.net/training
FRIDAY, JUNE 8
TECH RANCH IN NORTH AUSTIN
1 - 6 P.M.

WEDNESDAY, MAY 30
CLEAR LAKE (SOUTH HOUSTON)
1 - 6 P.M.

Download our Training Flyer for more information!

Social Media Training

The Speak Social team developed this 5-hour training course for Marketing Professionals and Business Owners wanting to learn how to utilize Social Media in Marketing. These training materials will also be informative for small business owners, those in the marketing or public relations fields, students looking to expand their skills, companies trying to hire or train an in-house team, and managers eager to impress their higher-ups with creative new ideas.

TOPICS TO BE COVERED:  
FACEBOOK

VIDEO

ENGAGEMENT

TWITTER

LINKEDIN

BLOGGING

BRAND PROFILING

ROI & ANALYTICS

Download our Training Flyer for more information!

Our Team is #SociallySpeaking Across Town!

Tonight Brad spoke with members of the World Entrepreneurs Network (WEN) of Greater Austin about Social Media for Small Business.

Formerly known as the Wilco Entrepreneurs Community, WEN is a chapter of the Chamber of Commerce and Economic Development gathering to help entrepreneurs start and grow their business in the Greater Austin, Texas area.

“We’re the hands on group helping new and young companies grow and connect with the established companies and resources,” said WEN representatives. “We are open to anyone interested in starting, buying, operating, selling or growing a business.”

Content Marketers Meetup

On Friday, April 27 I had the opportunity to discuss setting a foundation in blogging through the use of Brand Profiling with Austin Content Marketing Meetup group.

This content marketing group meets in an effort to bring together those who know content marketing and those who would like to learn about it together in a collaborative environment.

The Austin Content Marketing Meetup provides an interesting twist to the traditional marketing meeting. Instead of inviting formal speakers to perform “death by PowerPoint,” each invited expert is immediately placed on a “hot seat,” where he or she is immediately peppered by questions from the audience on their particular area of expertise.

The knowledgeable group dug on in some complicated blogging theory and questions creating a lively and quite informative conversation. We look forward to meeting with them again!

No one has happier business cards than @StephanieBogus! #socialmedia (Taken with instagram)

No one has happier business cards than @StephanieBogus! #socialmedia (Taken with instagram)

@StephanieBogus speaks to a full room at @FlyingSaucerAus on content marketing. #socialmedia (Taken with instagram)

@StephanieBogus speaks to a full room at @FlyingSaucerAus on content marketing. #socialmedia (Taken with instagram)

@BradBogus discusses #video during the #Austin content marketing meetup with @speaksocial (Taken with instagram)

@BradBogus discusses #video during the #Austin content marketing meetup with @speaksocial (Taken with instagram)

Monica @Howeth gives her first talk on #socialmedia during the #SociallySpeaking seminar (Taken with instagram)

Monica @Howeth gives her first talk on #socialmedia during the #SociallySpeaking seminar (Taken with instagram)

@BradBogus talks #socialmedia at the #SociallySpeaking Training seminar (Taken with instagram)

@BradBogus talks #socialmedia at the #SociallySpeaking Training seminar (Taken with instagram)

3 Tips for Effective Social Media Contests

Social-media-icons-600Speak Social and Roll On Sushi received a great mention!

Inside Fashion: Interview with Shannon Yoachum, Editor-at-large of LOLO Magazine

Last month model Anya Brill and I went to NYC on a whirlwind trip for Fashion Week. Anya and I formerly had the pleasure of meeting Lauren Scruggs, who did a write-up about Anya in LOLO Magazine. Read the story here!
When I heard that Shannon of LOLO would be at Fashion Week, I had to get an interview, being a big fan of LOLO Magazine myself. Here is Shannon, in her own words. Oh, and the photo is by Jaclyn Welch of Streets of Sparkle. 

 

Shannon Yoachum I am the Editor-at-Large of LOLO Magazine, a full online lifestyle magazine that unites fashion, beauty, food and fitness, all things that make a woman feel beautiful inside-and-out. I graduated from the University of Texas at Austin in 2010, and now I split my time between Dallas and the wonderfully weird city of Austin.

Ever since I can remember, journalism and fashion have been on my mind. My passion for writing quickly became an outlet for me throughout the years. Mixing in my love for fashion and trends has resulted in reporting at New York Fashion Weeks for the past several seasons. I have also written for several publications: Fashion Reporters, Fashion Windows and UWeekly Austin (where I had my own fashion column each week). Fashion has become my life.

Traveling to experience the shows first-hand is like a dream come true. Writing about trends and funky finds are an amazing way to fill my creative needs. I enjoy sharing these experiences with others and spending time with my friends and family.

A little extra about myself: I enjoy dancing, wake boarding, surfing and snowboarding when I get the opportunity. I heart the Beatles and 80’s movies. I collect handbags, shoes and of course sunglasses. Oh, and I love blogging! Check out my style blog, LOLLY.

Shannon, tell me a bit about how LOLO magazine got started, and your role. What is your favorite thing about working with LOLO?

Lauren had the opportunity to start her own magazine. In the beginning phases of her designing, and deciding what articles would be posted, she asked me to be one of her editors. Lauren and I write the content along with several of our contributing writers. My role is to not only write my own articles, but also edit what the writers send. Lauren and I format the articles and photos so they will look fabulous in the magazine as well! We have an amazing web designer, Josh, who has made LOLO look amazing.

I love writing for LOLO, especially because all of the categories are things I am passionate about as well. I also have a style blog called Lolly. Here I post photos of personal style, street style, fashion week diaries and more. Check it out www.stylebylolly.com

How was your overall experience of fashion week this year? What do you love the most about fashion week?

I have attended New York fashion week three times now. I love it every time I go. Each trip is different with its own experiences. This season, I really enjoyed the Diesel Black Gold Show. That was one of my favorites along with Mara Hoffman (always a favorite of mine).

As a first-timer this year, I had a blast watching the street style photographers picking people out of the crowd. What do you think they look for? What trends are hot right now?

I love street style. I also try to capture street style where ever I am, especially while in New York. I look for something that catches my eye, whether that is a bright color or awesome shoes. For the spring, neon and bright colors are going to be hot. We saw this all over the runway in September.

What trends should we look out for in the fall?

A lot of sixties inspiration for fall … AND prints!

What are some of the things inspiring LOLO this season?

NEONS will hopefully be seen in the magazine this Spring. I am obsessed with them. Bags, shoes, pants, tops and so much more!

Imagine you had a full, unplanned day in Manhattan to do as you liked … where would you go? Eat? Shop? Sightsee?

I love to shop at LF in SoHo. I like to eat at Mermaid Inn and the Mercer. I adore Broadway musicals. You can always find me sneaking off at least one night to see a show, or going to the Ballet. I love the night life in the city!

Could you contrast Texas style with style in NYC?

I always joke that I have an entire wardrobe just for NYC and fashion week. A lot of the things I wear to the shows or out in the city, I do not wear in Dallas or Austin. The city is a place where you can feel confident and be bold. I tend to tone it down a bit when I am in Texas.

Which celebs did you spot sitting front row at the shows?

This season I saw Brad Goreski, Whitney Port and Emmy Rossum to name a few! (Read More)  In September we saw a TON! (Read More)

 

Speak Social Presenting at RISE - Beyond the BS: Social in 2012

RISE AustinEnough with the buzzwords already - let’s get down to business. As experts, ninjas, gurus and rockstars continue to fade into the background, real leaders with real business knowledge have emerged with clear definitions of what Social is, why it matters, and how it is going to affect growth in the coming year.

Join Speak Social’s Brad Bogus and Elijah May tomorrow, March 27 from 8 - 9:30 a.m. at Co-Space on West Anderson Lane in North Austin. They will share inside information on how to put Social Media to work.

“This is the entrepreneurial community stepping up and saying we want to be successful as a whole,” said Elijah May, a brand strategist at Austin-based marketing agency Speak Social who will be leading four sessions. “We can do that by helping each other out, by getting conversations going. That’s very Austin, and it’s very cool.”

About Me

Can They Hear You?

By the end of Web 1.0, the Internet was a shouting match – a marketing battleground that tested the strength of junk mail folders across the world. Brands blasted messaging to unsolicited, and frequently purchased, lists of people; regardless of whether that person matched the company’s target audience. Page links trapped you in a web of “if you like this, you’ll love that” advertising. Spamming and jargon muted real communication, and eventually people stopped listening.

Now here we stand, experiencing first-hand the youth of web 2.0 – a virtual world where Social programs promote user-generate content. Now that everyone has a voice, audiences are particular about the messages that drive them to action. Begging the question, can your target market hear you?

There was a time in this world when only spoken or written forms of communication drove commerce, but no more. Now people respond to videos, pictures, animations and 140 characters. The challenges lie in deciding whom you want listening, and what content or conversations will spark action.







Favorite Quote


The best way to predict the future is to create it.

-Peter Drucker


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